Kita semua ingin mengubah hidup kita menjadi lebih baik. Dan, kita selalu mendengar bahwa perubahan penting dimulai dengan kemauan yang kuat. Tetapi bagaimana jika kemauan yang kuat bukanlah jawaban? Temukanlah Enam Sumber Pengaruh dengan Change Anything Orang yang memiliki kekuatan untuk mengubah perilaku mereka adalah orang yang memiliki kemauan kuat. Kuasai keterampilan yang dijelaskan…
As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the…
Yes, it is possible to have a job you love, and it doesn't require starting from scratch. Love Your Job is a guide to making work fulfilling and fun ― again, or even for the first time. Why count down the hours of the day or the days to retirement when you could reinvigorate your workday, transforming the daily doldrums into a daily dose of enjoyable activity? Kerry Hannon, The New York Times…