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Experiential Marketing: Secrets, Strategies, and Success Stories from the Wor…
As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the…
- Edisi
- -
- ISBN/ISSN
- 9781119145899
- Deskripsi Fisik
- 214 p
- Judul Seri
- -
- No. Panggil
- 332.6 Ker E
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah